Higher Education change agent
Online Higher Education Expert
Higher Education Award Winner
Higher Education Award Winner
Dr. Joe Sallustio's expertise is in operating and growing colleges and universities through effective marketing, enrollment, student service, product strategy, and financial management practices leading to successful student academic success and outcomes.
Dr. Joe Sallustio has become one of our nation's foremost online higher education experts. He has led a broad range of educational institutions including a regionally accredited non-profit university (online), a regionally accredited for-profit university (online), and a nationally accredited for-profit college (online/hybrid), giving him a unique and effective breadth of knowledge in on-ground and online higher education administration. In today's ever-evolving and competitive online higher education landscape, this diversity of experience is necessary to successfully lead a university into the future.
With nearly two decades of experience in higher education operations, Joe has led teams in marketing, enrollment, finance, financial aid, student services, student affairs, human resources, accreditation/Title IV compliance, business-to-businesses relationships, and product strategy for on-ground/hybrid and online universities. Specifically, his extensive experience in scaling marketing and enrollment activities have driven the success of many of the institutions he has served.
Joe received his Ed.D. in Organizational Leadership from Northcentral University. He also holds a M.S. in Organizational Leadership (Strategic Human Resources Management) from Regis University and a B.S. in Speech Communications from the State University of New York College at Oneonta.
During his time at National American University, Dr. Sallustio was either a member or team lead on transition teams that facilitated teach-out and transfer agreements with institutions that announced closure. These institutions included Westwood College - Online, Wright Career College, Career Point College, Colorado Heights University, ITT-Technical Institute, Brown-Mackie College, Heritage College, and Zenith Education Group. These arrangements resulted in successful graduation of over 5000 displaced students.
Claremont Lincoln University
Current responsibilities include oversight and administration of system-wide operational performance through strategic leadership in planning, directing, and evaluating the business affairs of Claremont Lincoln University in accordance with its mission and direction from the Board of Directors. Areas of oversight include finance, financial aid, enrollment, marketing, human resources, compliance, student services, information technology, business to business relationships, and vendor management (1/2018 - Present).
**CLU named 2019 Higher Education Marketing Team Of The Year by the American Marketing Association**
National American University:
Guided enrollment, marketing, and operational efforts of the University to realize growth in enrollment, brand recognition, and revenue, by maximizing human potential and re-engineering and streamlining systems. Responsibility for compliance, system consistency, operational efficiency, and increased enrollment and marketing performance for over 40 ground and online campuses spread across the United States (2015-2017).
Led and developed 80 staff members comprising college’s student admissions, staff recruiting, and call center teams. Ensured compliance of admissions decisions with federal, state, and accreditor regulations. Partnered with Campus Executive Directors to advance central business strategy. (2005-2015)
Regional Director of Admissions, National Admissions Team Developer, Admissions Coordinator, Business to Business Sales.
Joe was featured on this podcast to discuss his background, the AMA Higher Ed Team of the Year Award, and his perspective on recruiting, leadership, and public perception of higher education in the CV-19 world.
As online and remote learning gains in popularity (in part as a result of the COVID-19 pandemic), institutions need to remain competitive by viewing their students as consumers and the education they “sell” to students as a service.
Joe was recently featured on the Unicheck.com blog discussing the current state of higher education and ways to grow enrollment in a post COVID-19 world.
This article indicates how institutions should prepare to change to guard against the 15% or greater reduction in the college-aged population in the coming years. This article was written pre-COVID-19 but all of the concepts are more relevant now than they were before.
Joe accepted the 2019 Higher Education Marketing Team Of The Year Award, presented by the American Marketing Association, on behalf of the marketing team at Claremont Lincoln University.
Joe was recently a guest on the MaJenDome Podcast hosted by Elvin Freytes. I spoke about making my big idea a reality and some of the sacrifices that have to be made along the way.
The 5 Secrets for Marketing and Enrollment Growth: Leadership! (The Fifth Secret)
The 5 Secrets for Marketing and Enrollment Growth: You Can't Scale Without Appropriate Staffing (The Fourth Secret).
The Five Secrets for Marketing and Enrollment Growth: Split Test Everything, Then Split Test Your Split Testing (The Third Secret)processes to ensure they’re keeping pace.
The 5 Secrets for Marketing and Enrollment Growth: Your Website (The Second Secret)
The 5 Secrets for Marketing and Enrollment Growth: Data (The First Secret)
Stepping up to Help Students From Closing Schools
AACAP serves a vital role in connecting, educating, training, developing and informing counseling and admission professionals working in career education in accordance with federal and state admissions related standards.